B2B SaaS strategist and content marketer who builds programs from zero to pipeline — using AI, tight positioning, and a disciplined ROI mindset.
Three programs, three mandates — all built with limited resources, all measured against real outcomes.
Canada's largest dental enterprise needed unique, compliant, on-brand content across 500+ practice websites. The previous approach relied on expensive agencies with weeks of turnaround per update. First content marketing hire — the mandate was to build everything from scratch.
Designed and built an LLM-powered content system for compliant, locally relevant dental content. Established brand voice across two distinct audiences, launched SEO architecture, built freelance writer network, introduced AI workflows, and owned full PIPEDA/CASL compliance.
Prefect needed to build credibility and pipeline with a developer audience that ignores traditional marketing. The challenge: create content that earns genuine trust from engineers, supports a product-led growth motion, and drives adoption through education rather than promotion.
Built a full-funnel, multi-format content program targeting a developer ICP — blogs, video, landing pages, case studies, and knowledge base. Managed practitioner-author pipeline and partnered with Product and Engineering for authentic technical content.
ContentLab was outbound-first with no inbound engine, a dated website, and no scalable demand generation. The goal: build a durable marketing system from scratch, establish thought leadership in the developer content space, and shift growth from outbound hustle to organic pull.
Rebuilt the website end-to-end. Shifted growth model from outbound to inbound, making organic search the #1 source of demo requests. Launched a webinar engine and built CRM & email lifecycle programs. Co-produced the Developer Education on the Frontlines webinar series.
Long-form editorial, developer education, and platform-specific content — each formatted with full SEO context, meta description, strategic rationale, and related articles. Open the PDFs to see the complete pieces with portfolio framing.
I'm a senior content marketing manager based in the Toronto area with 6+ years of experience building content programs for B2B SaaS and digital brands. My work sits at the intersection of strategy, writing, and technical execution, which means I don't just make the plan, I can execute it too.
I have a fine arts degree and post-graduate copywriting training, which gives me a different relationship to language than the average marketing manager. I care about word choice, rhythm, and whether something is actually worth reading — not just whether it checks a keyword box.
I've spent the last several years building content infrastructure at companies where I was the content team: creating the editorial calendar, establishing brand voice, hiring and managing freelance writers, building SEO architecture, and managing distribution across email, social, and organic — all at once.
More recently, I've been building seriously with AI: not as a shortcut, but as a genuine force multiplier. I designed and shipped an LLM-powered content system that updated 500+ websites in the time agencies quoted weeks. I have the proof points.
I'm fluent in the technical world. I've written for developer audiences, worked alongside engineering teams, and translated complex technical products into language that resonates with both engineers and business buyers.